Content Marketing + Lead Generation
The Functionary
Overview
To offer nearshore outsourcing services to more companies and grow their business, The Functionary needed to reach potential clients more efficiently and effectively.
Artifact Branding & Marketing developed a content-driven B2B lead generation campaign with a lead magnet, creative messaging, and customized illustration. We deployed assets including a whitepaper, animated videos, paid and organic social posts, blog posts, an email nurture series, and more. Additionally, we created a trade show booth experience to draw in event attendees and deployed post-event email marketing to convert them to leads.
The campaign proved highly effective in engaging prospects and capturing leads, bringing in seven figures in pipeline revenue in the first three months alone.
Deliverables
