Welcome to The Library, a Blog by Artifact

No shushing librarians here. But you will find tips, insights, and inspiration on how to get real business results from your branding and marketing. Sit back, relax, and stay a while.

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When someone suggests a company blog, the internal eye-roll is almost audible. You’re busy. And you’re not a writer. You’re pretty sure customers would rather read a toaster manual than your industry insights. But if you’re ...

Your website is your most expensive (and most valuable) marketing asset. It’s your digital storefront, your best sales pitch, and the first impression most ...

You’re about to invest thousands of dollars in your company’s brand. You’ve got three agencies on your shortlist, and they all seem like solid ...

Top B2B Branding Pain Points (and How to Fix Them) Most B2B business owners don’t wake up thinking, “Man, I’ve got a branding problem.” Instead, they’re frustrated that their website isn’t converting. Or that prospects don’t ...

Is Your Business Ready for Marketing? You’ve got budget and ambition. You’re ready to launch that Google Ads campaign and redesign your website. Your ...

When Truth Design Build came to Artifact, they had a clear goal: run ads to generate more leads. It seemed straightforward enough—invest in advertising ...

Your customers make decisions about who to contact before they even visit your website. They’re asking ChatGPT which companies to consider, getting shortlists from Perplexity, and letting AI filter through their options before they pick up ...

Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create a global image backed ...

You just closed your biggest client yet. The contract is signed, the champagne glasses are out, and then you read the fine print. The ...

Show me...

When someone suggests a company blog, the internal eye-roll is almost audible. You’re busy. And you’re not a writer. You’re ...

Your website is your most expensive (and most valuable) marketing asset. It’s your digital storefront, your best sales pitch, and ...

You’re about to invest thousands of dollars in your company’s brand. You’ve got three agencies on your shortlist, and they ...

Top B2B Branding Pain Points (and How to Fix Them) Most B2B business owners don’t wake up thinking, “Man, I’ve ...

Is Your Business Ready for Marketing? You’ve got budget and ambition. You’re ready to launch that Google Ads campaign and ...

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