Welcome to The Library, a Blog by Artifact

No shushing librarians here. But you will find tips, insights, and inspiration on how to get real business results from your branding and marketing. Sit back, relax, and stay a while.

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Top B2B Branding Pain Points (and How to Fix Them) Most B2B business owners don’t wake up thinking, “Man, I’ve got a branding problem.” Instead, they’re frustrated that their website isn’t converting. Or that prospects don’t ...

Is Your Business Ready for Marketing? You’ve got budget and ambition. You’re ready to launch that Google Ads campaign and redesign your website. Your ...

When Truth Design Build came to Artifact, they had a clear goal: run ads to generate more leads. It seemed straightforward enough—invest in advertising ...

Your customers make decisions about who to contact before they even visit your website. They’re asking ChatGPT which companies to consider, getting shortlists from Perplexity, and letting AI filter through their options before they pick up ...

Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create a global image backed ...

You just closed your biggest client yet. The contract is signed, the champagne glasses are out, and then you read the fine print. The ...

Branding problems rarely look like branding problems. When your marketing campaigns fall flat, you point to the sales process. Customers get what they need and bounce, and you assume it’s because you fulfilled their need. All ...

As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, and others, should businesses ...

A website is an invaluable investment for a business. Company sites are no longer just “digital brochures,” and smart business leaders understand their function ...

Show me...

Top B2B Branding Pain Points (and How to Fix Them) Most B2B business owners don’t wake up thinking, “Man, I’ve ...

Is Your Business Ready for Marketing? You’ve got budget and ambition. You’re ready to launch that Google Ads campaign and ...

Your customers make decisions about who to contact before they even visit your website. They’re asking ChatGPT which companies to ...

Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create ...

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