Welcome to The Library, a Blog by Artifact

No shushing librarians here. But you will find tips, insights, and inspiration on how to get real business results from your branding and marketing. Sit back, relax, and stay a while.

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You’re about to invest thousands of dollars in your company’s brand. You’ve got three agencies on your shortlist, and they all seem like solid options, with impressive portfolios, nice websites, and similar pricing. So how do ...

Top B2B Branding Pain Points (and How to Fix Them) Most B2B business owners don’t wake up thinking, “Man, I’ve got a branding problem.” ...

Is Your Business Ready for Marketing? You’ve got budget and ambition. You’re ready to launch that Google Ads campaign and redesign your website. Your ...

When Truth Design Build came to Artifact, they had a clear goal: run ads to generate more leads. It seemed straightforward enough—invest in advertising and get more eyes on Truth’s residential home remodeling and construction business. ...

Your customers make decisions about who to contact before they even visit your website. They’re asking ChatGPT which companies to consider, getting shortlists from ...

Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create a global image backed ...

You just closed your biggest client yet. The contract is signed, the champagne glasses are out, and then you read the fine print. The NDA. The confidentiality clause that says you can’t tell a soul about ...

Branding problems rarely look like branding problems. When your marketing campaigns fall flat, you point to the sales process. Customers get what they need ...

As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, and others, should businesses ...

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You’re about to invest thousands of dollars in your company’s brand. You’ve got three agencies on your shortlist, and they ...

Top B2B Branding Pain Points (and How to Fix Them) Most B2B business owners don’t wake up thinking, “Man, I’ve ...

Is Your Business Ready for Marketing? You’ve got budget and ambition. You’re ready to launch that Google Ads campaign and ...

Your customers make decisions about who to contact before they even visit your website. They’re asking ChatGPT which companies to ...

Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create ...

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