Welcome to The Library, a Blog by Artifact

No shushing librarians here. But you will find tips, insights, and inspiration on how to get real business results from your branding and marketing. Sit back, relax, and stay a while.

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Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create a global image backed by multi-million-dollar ad campaigns. You just want to reach a specific audience, ...

You just closed your biggest client yet. The contract is signed, the champagne glasses are out, and then you read the fine print. The ...

Branding problems rarely look like branding problems. When your marketing campaigns fall flat, you point to the sales process. Customers get what they need ...

As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, and others, should businesses just give up on creating quality content as a way to attract ...

A website is an invaluable investment for a business. Company sites are no longer just “digital brochures,” and smart business leaders understand their function ...

In the past year, a ton of websites have lost significant traffic from Google…but for good reason. HubSpot’s blog is one of the best ...

If you’re reading this, you probably already understand the immense value that content marketing and search engine optimization (SEO) can provide to your business. If you still have questions about the value of content, read this ...

A strong brand not only provides the foundational identity for your company — it also should drive measurable results for your business. Branding should ...

I like to think of a company’s website as its front porch for potential customers. They haven’t decided if they’re going to walk through ...

Show me...

Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create ...

Branding problems rarely look like branding problems. When your marketing campaigns fall flat, you point to the sales process. Customers ...

As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, ...

A website is an invaluable investment for a business. Company sites are no longer just “digital brochures,” and smart business ...

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