Welcome to The Library, a Blog by Artifact

No shushing librarians here. But you will find tips, insights, and inspiration on how to get real business results from your branding and marketing. Sit back, relax, and stay a while.

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Somewhere right now, a potential client is asking Gemini about you. They’re typing your company name into a chat window and waiting to see what comes back. Whatever AI tells them, they’ll believe because it sounds ...

Every small business owner hits the wall eventually. You know you need to invest in your brand, but the price tags feel like they’re ...

When someone suggests a company blog, the internal eye-roll is almost audible. You’re busy. And you’re not a writer. You’re pretty sure customers would ...

Your website is your most expensive (and most valuable) marketing asset. It’s your digital storefront, your best sales pitch, and the first impression most people will have of your company. When it’s time to hire someone ...

You’re about to invest thousands of dollars in your company’s brand. You’ve got three agencies on your shortlist, and they all seem like solid ...

Top B2B Branding Pain Points (and How to Fix Them) Most B2B business owners don’t wake up thinking, “Man, I’ve got a branding problem.” ...

Is Your Business Ready for Marketing? You’ve got budget and ambition. You’re ready to launch that Google Ads campaign and redesign your website. Your biggest competitor is killing it on social media, and you’re finally ready ...

When Truth Design Build came to Artifact, they had a clear goal: run ads to generate more leads. It seemed straightforward enough—invest in advertising ...

Your customers make decisions about who to contact before they even visit your website. They’re asking ChatGPT which companies to consider, getting shortlists from ...

Show me...

Somewhere right now, a potential client is asking Gemini about you. They’re typing your company name into a chat window ...

Every small business owner hits the wall eventually. You know you need to invest in your brand, but the price ...

When someone suggests a company blog, the internal eye-roll is almost audible. You’re busy. And you’re not a writer. You’re ...

Your website is your most expensive (and most valuable) marketing asset. It’s your digital storefront, your best sales pitch, and ...

You’re about to invest thousands of dollars in your company’s brand. You’ve got three agencies on your shortlist, and they ...

Top B2B Branding Pain Points (and How to Fix Them) Most B2B business owners don’t wake up thinking, “Man, I’ve ...

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