Welcome to The Library, a Blog by Artifact

No shushing librarians here. But you will find tips, insights, and inspiration on how to get real business results from your branding and marketing. Sit back, relax, and stay a while.

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When Truth Design Build came to Artifact, they had a clear goal: run ads to generate more leads. It seemed straightforward enough—invest in advertising and get more eyes on Truth’s residential home remodeling and construction business. ...

Your customers make decisions about who to contact before they even visit your website. They’re asking ChatGPT which companies to consider, getting shortlists from ...

Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create a global image backed ...

You just closed your biggest client yet. The contract is signed, the champagne glasses are out, and then you read the fine print. The NDA. The confidentiality clause that says you can’t tell a soul about ...

Branding problems rarely look like branding problems. When your marketing campaigns fall flat, you point to the sales process. Customers get what they need ...

As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, and others, should businesses ...

A website is an invaluable investment for a business. Company sites are no longer just “digital brochures,” and smart business leaders understand their function as an important tool for business growth. By partnering with an experienced ...

In the past year, a ton of websites have lost significant traffic from Google…but for good reason. HubSpot’s blog is one of the best ...

If you’re reading this, you probably already understand the immense value that content marketing and search engine optimization (SEO) can provide to your business. ...

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Your customers make decisions about who to contact before they even visit your website. They’re asking ChatGPT which companies to ...

Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create ...

Branding problems rarely look like branding problems. When your marketing campaigns fall flat, you point to the sales process. Customers ...

As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, ...

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