Category: Content Marketing

Functional Branding Explained: Why We Don’t Do ‘Fluffy’ Concepts

Branding

Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create a global image backed by multi-million-dollar ad campaigns. You just want to reach a specific audience, ...

Content Marketing, Marketing Strategy

You just closed your biggest client yet. The contract is signed, the champagne glasses are out, and then you read the fine print. The NDA. The confidentiality clause that says you can’t tell a soul about ...

Branding, Marketing Strategy

Branding problems rarely look like branding problems. When your marketing campaigns fall flat, you point to the sales process. Customers get what they need and bounce, and you assume it’s because you fulfilled their need. All ...

Content Marketing, Marketing Strategy, SEO/GEO

As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, and others, should businesses just give up on creating quality content as a way to attract ...

Websites

A website is an invaluable investment for a business. Company sites are no longer just “digital brochures,” and smart business leaders understand their function as an important tool for business growth. By partnering with an experienced ...

Content Marketing, SEO/GEO

In the past year, a ton of websites have lost significant traffic from Google…but for good reason. HubSpot’s blog is one of the best and most trusted resources for all things marketing and sales. Nonetheless, they’ve ...

Content Marketing, Marketing Strategy

If you’re reading this, you probably already understand the immense value that content marketing and search engine optimization (SEO) can provide to your business. If you still have questions about the value of content, read this ...

Branding

A strong brand not only provides the foundational identity for your company — it also should drive measurable results for your business. Branding should contribute to everything from more effectively getting the attention of prospects to ...

Websites

I like to think of a company’s website as its front porch for potential customers. They haven’t decided if they’re going to walk through the front door into the house yet, but they might sit on ...