Services
Generative Engine Optimization
Your customers aren’t only searching on Google. They’re also asking ChatGPT, Gemini, and Perplexity. And if your brand isn’t showing up in those AI-generated answers, you’re invisible when they’re looking for your services.
At Artifact, we don’t pivot every time there’s a new acronym. We build strategies that work today and adapt as search behavior evolves. GEO isn’t a service we bolted on because it’s trendy. It’s baked into how we approach content and SEO.
We focus on building authority, demonstrating expertise, and creating content that answers real questions.
Generative Engine Optimization Defined
Generative Engine Optimization (GEO) is how you get found when people search with AI. It’s the natural evolution of SEO that’s shaping how B2B buyers find solutions before they talk to sales.
Instead of fighting for the top spot in the search results, you’re positioning your company as the authority AI tools reference when answering your prospects’ questions.
Slide for more
| Traditional SEO | Generative Engine Optimization (GEO) | |
|---|---|---|
| Goal | Drive clicks to your website | Get cited as the trusted source in AI answers |
| Result | A list of links on a search results page | A synthesized answer with embedded citations |
| User Journey | Question → Scan links → Click | Question → Direct answer |
| Success Metrics | Rankings, click-through rate, organic sessions | Citation frequency, share of voice in AI, referral traffic from LLMs |
How Artifact Approaches GEO
GEO is part of how we approach your content marketing and SEO strategy. Our job is to make sure your brand gets found, whether people are searching Google or asking ChatGPT.
Thought Leadership Blog Content
AI engines are trained on high-quality expert content. If you want to get cited, you have to prove you know what you’re talking about.
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Customer-focused articles
Written for real people with real questions, not keyword-stuffed fluff. -
Topical authority clusters
We build groups of interconnected articles around your core services to establish your expertise. -
Strategic internal linking
Creating pathways that signal to AI which content is most important and how topics relate to each other. -
E-E-A-T signals
We weave in the expertise, experience, authoritativeness, and trustworthiness signals AI engines use to evaluate sources.
Strategic Services Pages
AI engines love clear, authoritative answers. You need dedicated landing pages for every service you offer.
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Service-specific pages
Each service gets its own optimized page with the depth and clarity AI needs to understand what you do. -
Location and service-area pages
So AI knows exactly where you operate and who you serve. -
Structured, scannable content
We format pages that both humans and AI can use to quickly extract the information they need.
Google Business Profile Optimization
Your local presence matters, especially when AI engines pull business information for location-based inquiries.
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Review management
We help you collect reviews and respond strategically (and quickly) to build trust signals AI engines pick up on. -
Profile completion
Team photos, service details, accurate hours, and location data are signals that tell Google (and AI engines) you’re legitimate. -
QR codes and landing pages for reviews
We make it easy for happy customers to leave reviews right from their phones.
How We Set You Up for AI Success
While you’re focused on running your business, we handle the technical details that help AI engines find and trust your content.
Making friends with AI crawlers
Like Google has bots that scan websites, AI platforms have their own: GPTBot for ChatGPT, PerplexityBot for Perplexity, Claude-Web for Claude. We make sure these crawlers can access your site and understand what you do.
Speaking AI’s language with structured data
We add invisible markers to your website that tell AI exactly what information means—your company name, the services you offer, and your customer reviews. These labels help AI find what it needs without grasping at straws.
Building your digital resume
We work to get your business listed in the databases and directories AI systems trust. When multiple credible sources mention your company, AI sees you as legitimate and worth recommending. It’s networking for robots.
Frequently Asked Questions about GEO
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of optimizing your content so AI-powered search engines (like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews) cite your brand as a trusted source in their generated answers.
How is GEO different from SEO?
SEO focuses on driving clicks to your website through traditional search results. GEO focuses on getting your brand cited within AI-generated answers. Both rely on quality content and authority signals, but GEO requires deeper expertise signals and clearer content structure so AI can confidently reference your information.
How do you measure GEO success?
Here are a few of the things we measure:
- AI visibility: How often do AI platforms mention your brand when answering questions about the industry?
- Quality of mentions: Are you the recommended solution or one in a list?
- Conversion quality: Are AI-referred visitors converting better than traditional search traffic?
- Competitive share: Is AI recommending you or your competitors?
When AI recommends your service, that prospect has already been pre-sold. These leads generally have shorter sales cycles and higher close rates because they arrive with trust already established.
We provide monthly reports to show you exactly where you’re gaining traction and where we need to push harder.
How do I optimize content for AI?
Start with the fundamentals: answer real questions clearly, demonstrate expertise through depth and examples, structure content so it’s easy to scan, and build topical authority by covering subjects thoroughly across multiple pieces. AI engines favor sources that consistently deliver accurate, well-supported information.
How do I get cited in AI answers?
Focus on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness). That means author credentials, detailed case examples, original research or insights, and content that goes beyond surface-level advice.
AI engines look for sources that demonstrate real knowledge over recycled information.
Why is my content not showing up in AI-generated answers?
A few common reasons: your content might lack clear expertise signals, it might be too thin or generic, or you haven’t built enough topical authority in your niche. AI engines prioritize sources that prove they’re experts through consistent, detailed coverage of specific topics.
Am I losing traffic to AI overviews?
It’s possible. As AI-generated answers become more prevalent, traditional click-through rates are declining for some queries. But AI-cited traffic tends to be higher quality and higher intent. The goal isn’t more traffic; it’s the right traffic.
How does GEO work with my existing SEO strategy?
GEO doesn’t replace SEO—it enhances it. The technical fundamentals, keyword research, and link building still matter. We’re just adding an extra layer of optimization to make sure AI engines recognize your authority and cite your content when answering buyer questions.
What is the ROI of optimizing for AI search?
Being cited by AI engines builds instant credibility with buyers deep in their research phase. You’re reaching prospects at the exact moment they’re evaluating solutions, which typically means higher-quality leads and shorter sales cycles. And you’re future-proofing your visibility as search behavior continues shifting toward AI.
Matt Grogan
The team over at Artifact instantly got the hang of our new product’s technical details, which let us dive right into exploring possibilities rather than getting stuck in lengthy explanations. And kudos to Matthew – he has this knack for making tricky tech stuff sound super simple for everyone!
Want to show up in AI search results?
