Welcome to The Library, a Blog by Artifact

No shushing librarians here. But you will find tips, insights, and inspiration on how to get real business results from your branding and marketing. Sit back, relax, and stay a while.

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Branding problems rarely look like branding problems. When your marketing campaigns fall flat, you point to the sales process. Customers get what they need and bounce, and you assume it’s because you fulfilled their need. All ...

As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, and others, should businesses ...

A website is an invaluable investment for a business. Company sites are no longer just “digital brochures,” and smart business leaders understand their function ...

In the past year, a ton of websites have lost significant traffic from Google…but for good reason. HubSpot’s blog is one of the best and most trusted resources for all things marketing and sales. Nonetheless, they’ve ...

If you’re reading this, you probably already understand the immense value that content marketing and search engine optimization (SEO) can provide to your business. ...

A strong brand not only provides the foundational identity for your company — it also should drive measurable results for your business. Branding should ...

I like to think of a company’s website as its front porch for potential customers. They haven’t decided if they’re going to walk through the front door into the house yet, but they might sit on ...

Strategically-developed content is the tool that can bridge the gap between sales and marketing. Bold claim I know, but hear me out. If you’ve ...

Whether you’re in the marketing department at an enterprise company with a dedicated content team or at a small- to medium-sized business or startup ...

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Your customers make decisions about who to contact before they even visit your website. They’re asking ChatGPT which companies to ...

Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create ...

Branding problems rarely look like branding problems. When your marketing campaigns fall flat, you point to the sales process. Customers ...

As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, ...

A website is an invaluable investment for a business. Company sites are no longer just “digital brochures,” and smart business ...

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