Is Your Business Ready for Marketing?
Is Your Business Ready for Marketing? You’ve got budget and ambition. You’re ready to launch that Google Ads campaign and redesign your website. Your biggest competitor is killing it on social media, and you’re finally ready to figure this TikTok thing out. But are you really ready to get the marketing ball rolling? We love […]
How Truth Design Build’s Rebrand Added Millions to Their Pipeline
When Truth Design Build came to Artifact, they had a clear goal: run ads to generate more leads. It seemed straightforward enough—invest in advertising and get more eyes on Truth’s residential home remodeling and construction business. But Truth didn’t have the brand foundation to make the ads work. Aside from a Houzz template site, they […]
Functional Branding Explained: Why We Don’t Do ‘Fluffy’ Concepts
Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create a global image backed by multi-million-dollar ad campaigns. You just want to reach a specific audience, build trust, and turn that into real revenue. You need branding you can run with right away, and that’s […]
5 Signs It’s Time to Start Rebranding Your Business
Branding problems rarely look like branding problems. When your marketing campaigns fall flat, you point to the sales process. Customers get what they need and bounce, and you assume it’s because you fulfilled their need. All of these issues might actually come from the same place: your brand. We know… sounds like classic agency BS. […]
The 5 Essentials to Keep Your WordPress Site Up and Running
A website is an invaluable investment for a business. Company sites are no longer just “digital brochures,” and smart business leaders understand their function as an important tool for business growth. By partnering with an experienced agency, any business or organization can use this powerful digital asset to help achieve their goals. When choosing how […]
