Why Content and SEO Are Even More Important in the Age of AI
As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, and others, should businesses just give up on creating quality content as a way to attract new customers? Hell no. In fact, this seismic shift in how people search and how these platforms pull in […]
Beyond SEO Tricks: Crafting Content That Humans (and Google) Love
In the past year, a ton of websites have lost significant traffic from Google…but for good reason. HubSpot’s blog is one of the best and most trusted resources for all things marketing and sales. Nonetheless, they’ve seen an 80 percent drop in organic traffic from Google since March of 2024. They weren’t the only victims […]
Steal This Strategy for Content Marketing Success
If you’re reading this, you probably already understand the immense value that content marketing and search engine optimization (SEO) can provide to your business. If you still have questions about the value of content, read this first. The problem is that content marketing is really hard to do. You have to make sure you’re getting […]
9 Essential Questions to Ask Before Redesigning Your Website
I like to think of a company’s website as its front porch for potential customers. They haven’t decided if they’re going to walk through the front door into the house yet, but they might sit on the porch with you for a few minutes, especially if you offer them some iced tea or lemonade. (And […]
How Quality Content Can Help Your B2B Sales Team Close More Deals
Strategically-developed content is the tool that can bridge the gap between sales and marketing. Bold claim I know, but hear me out. If you’ve been in marketing for long, you’ve probably experienced the age-old cold war (or sometimes even outright battles) between sales and marketing. While we all know some of the reasons for that, […]
The True Value of Content and How To Measure It
Whether you’re in the marketing department at an enterprise company with a dedicated content team or at a small- to medium-sized business or startup just wading into the waters of content marketing, one question you’re going to have to answer is: What is the value of your content? And that question will immediately spawn a […]
6 Reasons Why Content Marketing Works
We are in a time when marketing dollars are being scrutinized more than ever and all kinds of companies are leaning much more on digital outreach. So, it’s only fitting that business leaders are looking for marketing strategies that generate measurable value. And they should be. In the age of digital marketing, it’s not hard […]
How to Turn Your Business into a Brand
People often think of branding as the sexy part of marketing and advertising. Smart concepts, well-crafted taglines, and stunning graphic design with the colors, imagery, and fonts that get the attention of your target audience. And, I’m not gonna lie…it is really fun. But what a Fortune 500 company needs and what a small- to […]
