Welcome to The Library, a Blog by Artifact

No shushing librarians here. But you will find tips, insights, and inspiration on how to get real business results from your branding and marketing. Sit back, relax, and stay a while.

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Strategically-developed content is the tool that can bridge the gap between sales and marketing. Bold claim I know, but hear me out. If you’ve been in marketing for long, you’ve probably experienced the age-old cold war ...

Whether you’re in the marketing department at an enterprise company with a dedicated content team or at a small- to medium-sized business or startup ...

We are in a time when marketing dollars are being scrutinized more than ever and all kinds of companies are leaning much more on ...

People often think of branding as the sexy part of marketing and advertising. Smart concepts, well-crafted taglines, and stunning graphic design with the colors, imagery, and fonts that get the attention of your target audience. And, ...

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As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, ...

A website is an invaluable investment for a business. Company sites are no longer just “digital brochures,” and smart business ...

In the past year, a ton of websites have lost significant traffic from Google…but for good reason. HubSpot’s blog is ...

If you’re reading this, you probably already understand the immense value that content marketing and search engine optimization (SEO) can ...

A strong brand not only provides the foundational identity for your company — it also should drive measurable results for ...

I like to think of a company’s website as its front porch for potential customers. They haven’t decided if they’re ...

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