Category: Branding

What Does AI Think It Knows About Your Brand?

Branding, Content Marketing, SEO/GEO

Somewhere right now, a potential client is asking Gemini about you. They’re typing your company name into a chat window and waiting to see what comes back. Whatever AI tells them, they’ll believe because it sounds ...

Branding

Every small business owner hits the wall eventually. You know you need to invest in your brand, but the price tags feel like they’re for companies with investor backing and a full marketing department. So you ...

Content Marketing, SEO/GEO

When someone suggests a company blog, the internal eye-roll is almost audible. You’re busy. And you’re not a writer. You’re pretty sure customers would rather read a toaster manual than your industry insights. But if you’re ...

Websites

Your website is your most expensive (and most valuable) marketing asset. It’s your digital storefront, your best sales pitch, and the first impression most people will have of your company. When it’s time to hire someone ...

Branding

You’re about to invest thousands of dollars in your company’s brand. You’ve got three agencies on your shortlist, and they all seem like solid options, with impressive portfolios, nice websites, and similar pricing. So how do ...

Branding

Top B2B Branding Pain Points (and How to Fix Them) Most B2B business owners don’t wake up thinking, “Man, I’ve got a branding problem.” Instead, they’re frustrated that their website isn’t converting. Or that prospects don’t ...

Branding, Marketing Strategy

Is Your Business Ready for Marketing? You’ve got budget and ambition. You’re ready to launch that Google Ads campaign and redesign your website. Your biggest competitor is killing it on social media, and you’re finally ready ...

Branding, Marketing Strategy

When Truth Design Build came to Artifact, they had a clear goal: run ads to generate more leads. It seemed straightforward enough—invest in advertising and get more eyes on Truth’s residential home remodeling and construction business. ...

Content Marketing, Marketing Strategy, SEO/GEO

Your customers make decisions about who to contact before they even visit your website. They’re asking ChatGPT which companies to consider, getting shortlists from Perplexity, and letting AI filter through their options before they pick up ...