Category: Websites

How to Choose a Branding Agency + Bonus Interview Guide

Branding

You’re about to invest thousands of dollars in your company’s brand. You’ve got three agencies on your shortlist, and they all seem like solid options, with impressive portfolios, nice websites, and similar pricing. So how do ...

Branding

Top B2B Branding Pain Points (and How to Fix Them) Most B2B business owners don’t wake up thinking, “Man, I’ve got a branding problem.” Instead, they’re frustrated that their website isn’t converting. Or that prospects don’t ...

Branding, Marketing Strategy

Is Your Business Ready for Marketing? You’ve got budget and ambition. You’re ready to launch that Google Ads campaign and redesign your website. Your biggest competitor is killing it on social media, and you’re finally ready ...

Branding, Marketing Strategy

When Truth Design Build came to Artifact, they had a clear goal: run ads to generate more leads. It seemed straightforward enough—invest in advertising and get more eyes on Truth’s residential home remodeling and construction business. ...

Content Marketing, Marketing Strategy, SEO/GEO

Your customers make decisions about who to contact before they even visit your website. They’re asking ChatGPT which companies to consider, getting shortlists from Perplexity, and letting AI filter through their options before they pick up ...

Branding

Reality check: Your business probably doesn’t need the same branding approach as Coca-Cola or Apple. You’re not trying to create a global image backed by multi-million-dollar ad campaigns. You just want to reach a specific audience, ...

Content Marketing, Marketing Strategy

You just closed your biggest client yet. The contract is signed, the champagne glasses are out, and then you read the fine print. The NDA. The confidentiality clause that says you can’t tell a soul about ...

Branding, Marketing Strategy

Branding problems rarely look like branding problems. When your marketing campaigns fall flat, you point to the sales process. Customers get what they need and bounce, and you assume it’s because you fulfilled their need. All ...

Content Marketing, Marketing Strategy, SEO/GEO

As more users are moving away from traditional search engines to generative AI platforms like ChatGPT, Copilot, Claude, and Perplexity, and others, should businesses just give up on creating quality content as a way to attract ...