Morgridge Accounting Solutions

Morgridge Accounting Solutions is a mission-driven accounting firm providing bookkeeping, CPA services, and fractional CFO support for not-for-profits and purpose-led businesses nationwide. As the firm continued to grow, they needed a brand and website that could communicate their specialized expertise without losing the warmth and personality that make their team different.

Artifact began with a discovery and brand strategy process to clarify Morgridge’s position in the market. Their team brings deep not-for-profit accounting expertise, including Form 990 preparation, grant accounting, financial reporting, and strategic guidance for organizations with complex needs. Our job was to turn that depth of knowledge into messaging that felt clear, approachable, and trustworthy for leaders looking for a more strategic financial partner.

From there, we developed a full visual identity, brand voice, key messages, and website. The logo system uses soft, nature-inspired imagery. At the center of the icon is an abstract bird built from geometric forms that subtly reference the “M,” “A,” and “S” initials. We then brought the brand to life through a custom website designed to help visitors understand the firm’s services, values, and relationship-based approach to financial management.

The final brand positions Morgridge Accounting Solutions as more than a traditional accounting firm. It presents the firm as a knowledgeable, down-to-earth partner helping not-for-profits and mission-driven businesses strengthen their financial foundation. It also reflects the women-led, family-first culture that shapes how the team works with clients and one another.